In my experience Wilton Candy Melts are the best. With that being said I have not tried every brand. Back when I came up with these 20 years ago, the only brand available was Wilton. The imitators (and allll the colors) came years later. Some of the newer brands are really waxy (in my opinion) and take longer to melt. Plus some of the newer brands clump together making it almost impossible to break them apart to place on the pretzels, almost like they melted in transit.